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Affiliate Marketing Tips – The ‘Smart Small, End Big’ Affiliate Marketing Strategy

The concept behind affiliate marketing is simple. You sign up as an affiliate of a company so that you get a commission each time a product of the said company gets sold through your referral links. Your task is to promote the links in forums, blogs, and even in your own website. However, owning a website is not necessary to become a successful affiliate marketer, although it sometimes helps to have one.

But in spite of its simplicity on paper, affiliate marketing can be complex in actuality. Think of it as a game-the rules are standardized, but whether you win or lose depends on how well your skills fare against your opponent’s. The good thing about affiliate marketing, though, is that more multiple winners can enjoy the fruits of his labor. Everyone can succeed in affiliate marketing with the right affiliate marketing strategy.

Strategy 1: Don’t Go Against the Big Ones

One successful affiliate marketing strategy is to start small. If you are a newbie, it’s better to start with an emerging niche market instead of a big, mainstream one. Companies with mainstream products and services already have established affiliates by now, and you will have a hard time working against them.

Strategy 2: Find Your Own Market

There is always a market to tap; you just have to find it by researching on current and forecasted trends. A pattern usually emerges, and from there you can identify what the next hot trend will be.

Starting small will not yield big results right away, but in affiliate marketing, patience is definitely a virtue.

The Worst Affiliate Marketing Strategy You Can Possibly Have

People starting out as an affiliate marketer usually realize that they need an affiliate marketing strategy. Unfortunately the affiliate marketing strategy often adopted is to promote their affiliate link anywhere and everywhere they can think of and send those who click on it directly to the website of the affiliate merchant.

Quite simply – that is the worst affiliate marketing strategy you can possibly have.

Let’s discuss why that is the case.

At first, you may be inclined to say – what’s wrong with that affiliate marketing strategy? After all, I earn a commission on every sale that is made. True enough – but now take a look at the long-term implications.

Firstly, the long-term benefit of your referral goes to the merchant, not you. Although you earn a commission, he will have gained a subscriber to his/her list and so can market other products to that person, over and over again. In other words, although you made the effort and earned an initial commission, you will not get a single cent for all those future sales.

Secondly, the large percentage of the people who click on your link and go the merchant’s sales page will not buy the product. A conversion rate of 2% for sales pages is regarded as a creditable effort so that means 98% of those people you sent to the merchant will not buy. However, you can be pretty certain that the merchant will have a way of capturing their email addresses. He may not get all of them but those he does get will then receive future offers and may become future customers. His customers – not yours!

So adopting that affiliate marketing strategy will result in you missing out big-time.

So the lesson to be learned is, whatever else you do, capture your visitors email address. Offer them a free product or service to entice them to give you that all-powerful email address.

Suddenly your strategy takes on a different complexion altogether. It might go something like this…

  • You set up a blog or website and offer a free download in return for the visitors email address. The download can take many different forms – ebook, report, video, audio – just make sure that it is on a theme related to the product you are promoting
  • Send the sign-ups to a thank you page that confirms their subscription and refers them to their email for their download link. However, at the foot of this page you also encourage them to continue by clicking on a link which is, of course, your affiliate link to the product your are promoting.

Can you see the powerful difference?

Your new affiliate marketing strategy results in you beginning to build a list. You still pick up commissions from your referrals but you now have the opportunity to:

  • promote your affiliate link over and over again in a variety of ways
  • build a relationship with the subscriber to earn their trust so they often buy your recommendations.
  • promote not just ONE product, but many products over time, all earning you commissions
  • learn more about your subscribers so that you can tailor your offers to give them what they want

So now you are warned – avoid that worst affiliate marketing strategy where you simply promote your affiliate links. Instead, be a smart affiliate marketer and adopt the strategy of list building and promoting your list.

How to Be a Smart Affiliate Marketer – You Cannot Afford to Miss Out on These Strategies!

As the world now is embraced by advanced technologies, the number of affiliate marketers is growing by leaps and bounds as well. The increase of affiliate marketers, without any doubt, will increase the competitiveness between the marketers. Therefore, smart affiliate marketing methods are really essential in order to prevail in this competitive society.

The profits that you gain from affiliate marketing basically depend on how well you perform, and it is based purely on the results, hence it is an online channel that doesn’t have to come out of your marketing budget.

To achieve good results, firstly, the attractiveness of the advertised product is very essential. How you promote your products to your customers is always the first thing you should focus on. In order to increase your profits, you must have made your customers into “repeat customers”. “Repeat customers” means those customers keep coming back to view or purchased your products. The key to obtain such phenomenon is through appealing and attractive advertising.

Partnership and network is equally important in affiliate marketing. 80% of affiliate programs today use revenue sharing as compensation method. Revenue sharing refers to the sharing of profits and losses among different groups. This type of business alliances could further improve your profits if the method is used appropriately. Partners in affiliate programs not only have the incentive to drive traffic to your web site, but also propel more partners to sign on new affiliate partners.

Speaking of affiliate programs, the types of affiliate programs you use determine the success and failure of your business! Before joining a program, there are points to be pondered. Most importantly, the affiliate agreement must be read thoroughly and for your own sake, it’s better to save a copy for yourself as future reference. Other than that, the management of the program is vital. Check the management and establish a rapport can be of great benefit for they know the best way to promote their offers and they have the power to raise your commission.

With great effort, intelligence and a bit of luck, you’re on your way to a successful affiliate marketing business route.